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  • Writer's pictureMeta Marketing LLC

Unveiling the Truth: Unmasking's Deceptive Practices

Computer being opened with the words The Unzipped Truth

In the bustling world of entertainment and nightlife, pub crawls have become a popular way for people to explore various bars and have a good time. However, amidst the sea of legitimate event organizers, there are those who resort to deceitful tactics to attract customers and deceive partnering establishments. One such company,, has recently come under scrutiny for its alleged deceptive practices that not only target unsuspecting customers but also manipulate bar owners. In this exposé, we delve into the questionable actions of, shedding light on their alleged purchase of followers, inflated statistics, and manipulative

business tactics.

The Bought Follower Fiasco:

One of the startling revelations about is the suspicion that they've purchased a substantial portion of their Instagram followers. A meticulous analysis performed by concerned observers indicated a significantly low engagement rate of 0% and a mere score of 4 out of 100 in a hype audit, suggesting a lack of genuine interest in their content. Such practices undermine the credibility of their brand and erode the trust of potential customers seeking legitimate experiences. It appears as if all of the followers were purchased and most of the accounts we randomly checked were also not from the United States and that is the only place runs events.

Hype audit score of Instagram page

Inflated Statistics and Deceptive Claims:

Transparency and honesty are key in the event organizing industry, as they build trust with both customers and business partners. However, has allegedly been inflating their website traffic statistics, falsely claiming to garner over a million views monthly during peak season. A thorough investigation revealed that their claims were far from reality, with the highest monthly viewership since 2008 recorded at just over 20 thousand. Such dishonesty not only misleads bar owners but also sets unrealistic expectations for potential participants. website traffic statistics website traffic statistics website traffic analytics website traffic analytics

Manipulative Tactics Targeting Competitors:

Another deeply concerning aspect of's alleged actions involves their CEO, Damon Trifeletti. Instead of healthy competition, he is accused of resorting to aggressive tactics against former employees and rival businesses. Reports suggest that he used threats, insults, and demands to coerce competitors into collaborating with him or removing their events altogether. When competitors didn't comply, he allegedly took extreme measures by copying and pasting their event details as his own, offering them for free to deliberately draw customers away from his rivals. Crawl Reno put out a very incriminating article that I will link below for reference. This cutthroat behavior raises serious ethical questions and highlights the lengths some are willing to go to gain an unfair advantage in the industry.

Last-Minute Events and Refund Avoidance:

Reports have emerged about organizing events at the last minute, possibly undermining the quality and planning required for a successful pub crawl. In addition, the company's alleged reluctance to issue refunds even in warranted cases raises concerns about their commitment to customer satisfaction and accountability. This leaves customers with potentially disappointing experiences and financial losses. Take a look at just a few of the complaints found on the Better Business Bureau below.

Better Business Bureau Complaint against
Better Business Bureau Complaint against


The case of serves as a stark reminder of the importance of due diligence when choosing event organizers and partners in the entertainment industry. Transparency, honesty, and integrity should be the cornerstones of any business operation, especially those involved in facilitating people's leisure experiences. As customers and business owners, it's essential to stay informed and cautious to avoid falling victim to deceptive practices that tarnish the reputation of an industry built on enjoyment and memorable experiences.

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